I had the opportunity to develop the logo and brand identity for a bold and visionary mayoral candidate, creating a design that captures his unique personality and commitment to positive change. Centered around his signature glasses, the branding features a striking, nonpartisan color scheme of purple and yellow, symbolizing both wisdom and energy. Graphic elements subtly allude to the progress and transformation he aims to bring to the community.
From the logo to campaign materials - including a walk piece, signage, multiple mailers, and website - every element was crafted to be dynamic, engaging, and reflective of his forward-thinking leadership.
