I had the privilege of crafting the brand identity for Billy Morgan’s 2024 campaign for Illinois State Representative. This race proved to be the most competitive Democratic challenge to longtime incumbent Jackie Haas.
Running in a traditionally conservative, rural district, Billy needed a visual identity that reflected his approachable, hardworking nature while resonating with local voters. I developed a brand centered on earthy greens and teals, reinforcing his down-to-earth personality and commitment to the community.
The campaign’s strong performance, earning close to 50% of the vote, marked a historic shift, narrowing the gap for a Democratic candidate by more than 7% since 2022 and by 18% since the 2020 race - a testament to both Morgan’s message and the power of effective branding.
